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Advanced Rehabilitation & Community Services

Marketing - Website

Marketing materials for Advanced Rehabilitation & Community Services

ARCS had a perception problem: though they had been in business for 12 years, they looked as if they were a homegrown, brand new start up. They were missing out on being recognized as a leader in their area. They had a logo designed, but that was it. Their materials were all created on the fly, by various people at different times with no plan or guidelines in place. This resulted in a very disconnected and inexperienced appearance.

ARCS wanted to people to get a more accurate impression of their organization—that they were professional, with talented staff, specific resources and effective program offerings.

We put together a plan to build out the most important materials first and create guidelines for any future materials. We designed some pieces for double duty: for example the DVD and brochure could be used together as a set, or independently depending on who they were talking with. This provided versatility and saved money.

We built a new website that was consistent with the rest of the materials, search engine optimized, and organized in a way that helped people quickly get the sense that ARCS was a long-standing, highly credible and trusted organization. This conveyed who ARCS was and the impact they were (and had been) making.

Screenshot of website for Advanced Rehabilitation & Community Services

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