What We Do

We help organizations solve a number of marketing challenges and demonstrate their commitment to inclusion—by creating websites that are accessible by people with a range of abilities.

We help disability service providers by crafting clear messages that:

  • underscore the value of their great work
  • inspire people to support their mission
  • project the desired image of the organization
  • promote positive perceptions
  • reinforce community outreach to encourage support, participation and cooperation
  • attract high caliber staff, board members, and volunteers

 We offer a range of strategic and creative services:

Website Accessibility Evaluation

This objective assessment identifies your website’s current level of accessibility. Together we establish accessibility goals for your organization. Then we identify the accessibility issues in your site and provide recommendations on how to fix these issues. We establish an accessibility policy for any future content along with a checklist to maintain your website’s accessibility.

Communications Assessment

This is a step-by-step evaluation of your current communications and both internal and external. The purpose is to identify strengths and weaknesses in order to focus on areas with the highest potential impact. We find out what is truly working well, what isn’t working and what could be better with a few adjustments. We also look at these materials through the lens of accessibility. We determine if there are changes that could make your materials more accessible. This may include adjustments to existing materials and/or a supplemental format.

Marketing Strategy & Plan

The key to marketing is to work from a plan. First the strategy: we will set objectives and goals. What issues are most important to your organization right now? Then the tactics: we will outline specific actions for the year. Developing the right messages for the right audience and determining the right ways to reach them. By first figuring out where you want to go we can then create the road map that gets you there.

Brand Strategy & Development

Our established process takes members of your team through 2 half-day workshops. Through individual and group exercises and open discussions we uncover the 5 essential elements that are the building blocks of a strong brand. These must be aligned with your mission, values and strategic plan. The end result gives you an objective assessment of your brand, a distinct and relevant identity and the tools and training to put your brand into action.

Validation Surveys

Through a series of fixed response and open-ended questions, we gather insight and input from a variety of audiences to give a 360 degree view of what people really think about your organization. It is extremely valuable to have impartial feedback from a range of people who interact with your organization on different levels. This immediately reveals where perceptions are aligned and working well (inside and outside the organization) and reveals any big gaps in what the organization thinks is happening and what people are actually experiencing, so you can correct them.

Creative Services

  • Accessible Website Development
  • Brand Identity Design
  • Key Communication Messages
  • Custom Content
  • Accessible Documents
  • Email Marketing
  • Newsletters
  • Donor Communications
  • Annual Reports
  • Event & Fundraising Materials
  • Templates for in-house production
  • Special Projects
See our Work