Affinity Services needed to raise awareness as a brand new organization. It was important to emphasize their inclusive, holistic and individualized approach to service. Affinity had to differentiate themselves from other organizations doing similar work.
The Purpose Lab created a new brand identity, developed key messages and created a variety of tools to present the organization consistently.
Affinity is now a company recognized as distinct and progressive in offering new techniques to clients and their families.
- Identity Design
- Brochure Design