We make websites ADA compliant.
The way your website was built can actually prevent a person with a disability from using it. For organizations that support people with disabilities, it is incongruous to exclude the very people you serve. We want all places to be more inclusive for those with disabilities and this includes digital platforms. It’s important to lead by example–how can you ask other businesses to provide equal web access when you aren’t doing it yourselves?
ADA compliance is based on something called WCAG 2.1 Guidelines (Web Content Accessibility Guidelines). These are internationally recognized standards for web accessibility. The ADA follows the 55 guidelines in WCAG 2.1 Level AA. We test, build and fix sites using the WCAG 2.1 AA guidelines, which will make your website ADA compliant.
For example, one of the most common mistakes we find is the way images are handled on a website. While photos and graphics can enhance understanding for those with cognitive and learning disabilities, they can create major barriers for people with visual disabilities. Images need to be marked in a way that lets assistive technology know how to present them to the viewer. Some photos are purely decorative and provide no useful information—these should be marked so technology can ignore them. Otherwise, someone using a screen reader would have to listen while it reads out every image name such as “IMG 1405.jpg”. That creates an unpleasant and unmanageable user experience.
Want to know more?
Download our “Top 5 Accessibility Errors”
This guide lists 5 most common errors and tells you how to fix them.
Give us a call to learn more or schedule website testing 267-909-9445
We make websites mobile-friendly.
Your website represents your organization 24-7, available at any time, from anywhere, to anyone. A responsive website works for people using a variety of devices from smart phone to tablet to desktop. You can’t control what device people use, but you can control how your website looks and acts across a variety of devices. By “responding” to the device being used, your website will change the size and layout of your content to display in the most user friendly way.
Being mobile-friendly is important to Google. In search results, they prioritize user-friendly websites higher than those with a poor user experience. Google will identify whether your site is mobile friendly and consider that when deciding how to rank your site in a search from a phone or tablet.
Being mobile-friendly is important to people. Users have come to expect a standard level of functionality when browsing sites on their phones. If your website offers a poor mobile experience it can influence someone’s perception of your organization. They may wonder if your organization is still relevant and able to keep up with the times. A poor user experience weakens confidence. With mobile giving on the rise, unless you ensure a positive and credible experience, you risk missing out on donations.
If you want your website to accurately represent and support your organization it needs to be mobile-friendly.
We make websites effective.
Your website is your most important marketing tool. It can help you advance your mission or it can prevent you from gaining the support that you need.
An effective website makes a strong first impression. It takes into account each of your different audiences. It gives people paths to follow. It demonstrates how you are different. It is thoughtfully designed and consistent. It creates opportunities for visitors to take action. It strengthens the brand image of your organization. It captures emails of those who want to stay in touch. It offers an easy way to donate. It shows you are relevant and worth supporting. It inspires people to get involved.
An effective website helps your ability to make an impact. An ineffective website works against you.